CRM (Customer Relationship Management) is a software solution for managing communication with clients, managing a history of communication, distribution of information, providing information to clients and everything that concerns relations on clients behalf.
Functions of CRM:
- Registration, listing, changes and removing of clients in a base;
- Grouping of the clients in groups and manipulation with the group of clients;
- Creating and sending circular notifications via e-mail-a to determined groups of clients;
- Integration of the CRM with a website, function of logging in of clients on a website;
- A possibility of distribution of general information on the website itself, to the registered and logged in clients, with texts, documents and other material;
- A possibility of storage of personalized information for each client;
- A possibility of monitoring changes of personalized data by each client;
- Usage of a database in CRM for the external needs of client.
